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Steal This Idea


Idea StealingThis week Wednesday felt like ‘Brain’sDeadDay’. Creativity went AWOL.

Now inspiration has struck. C’mon Rick, don’t try to be creative. Instead creatively manipulate the good ideas of others into a new combination of product, words and images.

The premise of standing on the shoulders of giants is a great way to get ahead of the competition. The statement made famous by  Sir Isaac Newton, and I paraphrase here, goes something like this: If I have seen further it is by standing on the shoulders of giants.

What Newton was essentially saying that his discoveries were made building on previous discoveries. Of course they were!

I don’t know about back in his days, but today there’s not a single start-up, product launch or marketing campaign not benefiting from the previous works of others. Everything is a remix.

Newton wasn’t the only one to subscribe to the premise. So did Steve Jobs. We think of Apple as a creative company – and it is/was. But Apple, from its earliest days, was a ruthless theft of ideas and a brilliant executor of improved variations of stolen ideas. The combination was powerful. The results have changed the world. And that’s just plain smart.

Watch Jobs in this 10-second video from a 1996 interview.

2 Comments leave one →
  1. Juetta West permalink
    04/11/2014 5:36 am

    Thanks for enlightening all of us who have a true driven passion not only for creating but for life. I took your advise and looked at the Steve Jobs video—wow—but then I went onto Jobs 2005 Stanford Commencement Address. He spoke three stories that molded his life that helped him be who he is today. Loved it. Everyone needs to view this!

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