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Citizen Commerce At The Grommet


Screen shot 2014-03-24 at 7.32.33 AMThe Grommet says it’s the ‘birthplace of Citizen Commerce’.

While I’ve always said that consumers vote with their wallets I may have to agree with the folks at the Grommet.

According to their press info: “The Grommet is a product launch platform. This means we find unique, undiscovered products and help them succeed.  We have launched over 2,000 companies since 2008.  Many have gone on to become household names.  (for example:  SodaStream, IdeaPaint, FitBit, Banagrams and FoodShouldTasteGood)   Our goal is to level the playing field so the best companies can win.  Until The Grommet came along , that was simply not always the case.  At this point, we can predict the future when it comes to consumer products and companies. We take that responsibility seriously while enjoying every minute of this inspirational work.”

The Grommet’s story is as interesting as the companies it represents, as the founder and CEO Jules Pieri struggled to bring her concept to market for years before receiving the large strategic investment needed for the company to really take off.

The convergence of technology and social media creates the ideal opportunity to connect product inventors with consumers. The Grommet’s ability to use the internet – which is both an economical communications medium along with the vast reach of social platforms to spread the word.

A local Denver company just won the Grommet’s “ready for market” prize at a national product-pitch competition in Boston for its compact food-scrap shredder designed to sit on the kitchen counter alongside your coffee maker.

The Green Cycler, by Econtonix, looks something like a high-tech ice cream maker with a big crank, shreds food waste down to a smaller size to make it more suitable for composting. You remove the compost-ready food bits from a pull-out drawer. Makes sense to me.

I’d encourage you to jump in with both feet. Join Grommet. Get their daily email. Get involved with product. Be a part of ‘Citizen Commerce’. The world will be a better place for it.

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