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Dr Seuss Knew Who

02/24/2014

Oh,_the_Places_You'll_GoAn important principle of marketing is ‘know your target audience’.

Theodor Geisel, aka Dr. Seuss, refined that principle into a career of writing. Geisel wrote children’s books. In fact he wrote more than 60 books over his career.

In a few days, March 2nd, we will recognize the 100th anniversary of Geisel’s birth.

Geisel knew how to tap into a child’s-eye view of the universe. Dr. Seuss books endure because of his gift for creating rhymes that are fun to read aloud and easy to remember.

And while Seuss’s stories are engaging, it’s the artwork that grabs your attention. Seuss’s illustrations were loose style made up of curvy lines and used lots of white space.

Combined the words and illustrations pull young and old deeper into every Dr. Seuss book.

In today’s work world where layoffs and downsizing force people to leave a work setting, “Oh, the Places You’ll Go” is a common going away gift – for an adult.

So think of Geisel’s wordplay as you make your way through the week. Think of these words from the first page of “Oh, the Places You’ll Go”. “Congratulations! Today is your day. You’re off to Great Places! You’re off and away!”

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