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Heart Stopping Valentine’s Day Numbers


dollar-heart-775294Valentine’s Day is tomorrow and while millions love the holiday, and millions love to hate the holiday, there’s no denying that Feb. 14 has become a billion dollar industry loosely centered on love.

So just how big of a business is the Valentine’s Day ‘holiday’?

Spending Part 1: The total spending that will be reached by Valentine’s Day is projected at $18.6 billion.

Spending Part 2: According to the National Retail Foundation, the average amount a person celebrating Valentine’s Day will spend is $130.97 and that will sum up to $18.6 billion in total spending on the day. Men will spend an average of $175 on the holiday this year, compared to an average of $88 for women. Hmmm. Seems a little inequitable.

Flowers: A big part of the holiday are flowers and estimates suggest that 244 million roses are grown just for Valentine’s Day. That should come as no surprise, as 51% of people buy red roses for Valentine’s Day. Of the 51 percent, 64%  are men. The most fresh flowers per year are sold on the holiday.

Cards: Valentine’s day is a big day for cards with 145 million cards purchased and 151 million cards exchanged. Hallmark reportedly has 1,400 variations of Valentine’s day greeting cards. With more cards exchanged than purchased one has to wonder if 6 million cards are homemade, recycled or what.

Candy: An estimated $1.6 billion will be spent on candy during Valentine’s Day and according to the National Confectioners Association, a whopping eight billion candy hearts were produced in 2009. The concept of giving candy as a gift dates back to 1868, when Richard Cadbury introduced the very first Valentine’s Day box of chocolates.

And from the ‘curious stats’ department:

40.7% — The percentage of people who will use their Smartphone to purchase Valentine’s gifts
85% — The percentage of men and women who say sex is an important part of Valentine’s Day
6 million — The number of people who expect or are planning a marriage proposal
29% — The percentage of people who will type a romantic text message

Boy, nothing says romantic like a marriage proposal sent via text message leading to sex.

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