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Out of Nowhere



We’ve heard it before. A brand, entertainer or athlete seemingly comes out of nowhere to capture the attention of the broader public.

With the Winter Olympics around the corner it is likely to happen again.

But rarely is a ‘overnight sensation’ what the term suggests.

Most often public awareness is the result of much effort, often years, leading up to being on our radar.

That is exactly why the #itaddsup campaign by TD Ameritrade works. With the advantage of looking backwards into the lives of individuals the spots illustrate the steps taken to reach the top of the heap.

The spots remind us to continue the pursue our dreams. For in that is our passion and our fulfilled potential.

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