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Facebook Hashtags Are Good For Branding

06/17/2013

facebook-under-a-magnifying-glass-650x0Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much-needed way to tap into the marketing dollars that have been flowing into hashtag-focused campaigns.

This past week Facebook began rolling out hashtags on its News Feed, and just like hashtags on Twitter, Vine and Instagram, Facebook’s hashtags are functional. Clicking the hashtag will pop out a feed that shows others’ posts that have included the same hashtag. All hashtags on Facebook, even when uploaded to the page via another platform (like Twitter or Instagram), will function as clickable and searchable hashtags. Facebook expects all users to have this capability in the next few weeks.

Facebook users will be able to search for a specific hashtag from the search bar and compose posts directly from the hashtag feed. Hashtag feeds may operate as chat threads and continue to further conversations more. The process is quick and easy to follow, making it easy for real-time conversations to move quickly.

As you may know, Thought-Tech has a love/hate relationship with social media.

Love – social media is a cost-effective way to reach a lot of people

Hate – it’s nearly impossible to monetize a brand’s activity on social media

We believe the hashtag feature will enhance a brand’s ability to evolve Facebook from a site of engagement to an opportunity to sell. It’s hard to argue with Facebook’s statistics. The numbers found in Facebook’s Q1 report are indeed stunning.

So, get ready to hash your way to a new level of social media interaction…pronto!

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