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What Color Is Your Brand?

04/18/2013

Google-Image-Result-for-http___www.fetchdesignco.com_wp-content_uploads_news-color-03.jpgPeople notice color. And it can affect the way a consumer acts. In other words, the right (or wrong) colors can influence a consumer’s actions.

According to CCICOLOR – Institute for Color Research, the average person makes a subconscious judgement about a product, another person, or the environment within 90 seconds. Between 62% and 90% of that judgement is based on color alone.

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universally associated with the Tiffany brand. John Deere’s green is so well-known that farmers will ask one another, “Are you a green or a red?” – meaning a John Deere or Case. And the answer will tell the farmer a thing or two about the personality of the John Deere owner.

For many brands a color was chosen for its logo or icon without much psychological research. In that case marketers are ‘stuck’ with the color unless they want to go through a rebranding process – which can be costly and tricky waters to navigate.

As color is completely visual and rather than pontificating the emotions and attributes of color we’ve decided to show you through this infographic.

20130408-TopRankTeam-Psychology of colors

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