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Does Pot Make Colorado Colorado?

04/03/2013

OK…couldn’t resist this one.

Ad Age featured an article about Colorado’s State Tourism Board’s new push “Making Colorado”.

The site, Makingcolorado.gov, also asks Colorado citizens to Tweet, photograph or illustrate with the hashtag #makingcolorado “what makes Colorado, Colorado.”

Colorado is universally known for its mountains, skiing and outdoor fun, it will be entertaining to see how its recent legalization of recreational marijuana use will also weave itself into the marketing mix.

I can see it now – tweets like ‘Mile high is just the beginning’ and ‘High country high’ will bring snickers to more than just a few of us.

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