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Post Office Fail – USPS Branded Apparel

02/20/2013
Gimme Shelter

Gimme Shelter

Just when I thought all the dumb ideas for apparel were taken – I’ve been proven wrong!

The U.S. Postal Service plans to launch a line of “Rain Heat & Snow” – branded outdoor apparel and accessories under a licensing agreement with a Cleveland-based company.

That’s right. The USPS is putting their seal of approval on an apparel line. That is quite an endorsement coming from an organization that is losing $1 billion a month – A MONTH!

The Postal Service’s unofficial motto, “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds,” serves as a backdrop for a licensing agreement. I guess the carrier in the image to the left isn’t aware of the unofficial motto.

According to a release, “This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”

Perfect. Wearable electronics. Great for rain and snow for sure! It’s clearer now as to why the post office is fubared and losing a bil a month.

An hour of research would tell them that apparel with electrical heating elements has been around for 6 or more years. It’s always failed and has cost brands like Cabela’s and Gander Mtn dearly in terms of legal expenses and inventory liquidation. But no worries…we’re the post office. We’re smarter than that.

If I’m a hipster or urban lumberjack do I want to dress like a postal carrier? I could be wrong here but I don’t think the look is exactly a chick magnet.

What’s next for licensing from the post office? Secure document storage?

hymal04

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