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Super Bowl Chicken Wing Shortage Averted


sammyl_640_460_s_c1_center_top_0_0The Super Bowl may be over-hyped and over-analyzed but one thing for certain is – the Super Bowl is good for grocery stores.

34.9 million people threw Super Bowl parties yesterday. Just over 62 million people attended those parties.

The average adult spends nearly $60 related to the Super Bowl, totaling a cool, $10.1 billion in Super Bowl spending.

8 million pounds of guacamole will be washed down with 49 million cases of beer.

If you happened to make a last-minute trip to the grocery store yesterday you may have experienced Supermarket Super Bowl Sunday.

What defines Supermarket Super Bowl Sunday? Long lines at check out, picked over chip and salty snack sections, aggressive parking lot behavior.

And on top of all that – there was a shortage of (GASP!!!) chicken wings!

How the cluck could that happen? The National Chicken Council released a report saying that the demand for wings this year is at “an all-time high,” due to decreased chicken production. Basically, chicken production has gone down due to the high cost of corn prices. Chickens eat corn, but since there’s not enough corn to feed them, there’s not enough chickens for us to eat.

Reports claiming there would be fewer wings available sent fans into a wing-snatching frenzy at supermarkets and tackling pre-orders from their favorite wing-centric restaurants. Americans consume 1.23 billion chicken wings during the game.

With the wing crisis averted for Super Bowl Sunday Americans can relax and focus on the game, the commercials and the half-time show. Barring a fender bender in the local market’s parking lot – Super Bowl Sunday is a big deal for consumers and grocers alike. But maybe not so good for chickens.

3 Comments leave one →
  1. 02/04/2013 8:31 am

    Very quirky, I like it.

  2. Juetta permalink
    02/04/2013 10:57 am

    This is way too funny. Great story. I was one of those guacamole abiding Americans.


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