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Ignoring The Mobile Phenomenon Is Risky Business

11/09/2012

It’s been said that predictions are difficult – especially when it comes to the future.

True. But often it is difficult to ignore the obvious trendshift without making a prediction about the future.

One such trendshift is mobile and mobile commerce (mCommerce). The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers that ignore their mobile customers risk losing business–big time.

The mobile phenomenon isn’t isolated to e-commerce, either. This trendshift in consumer behavior represents a bigger trend that all business owners must face head-on.

Surprisingly only 71% of retailers are mobile ready, according to Shopify.

Selling online is only part of the equation. Mobile marketing is vastly under served.

One platform that small businesses have not yet incorporated into their integrated marketing program is mobile. 72% of small businesses admit that they don’t incorporate mobile into their marketing campaigns, and only 13% have created a mobile-friendly website.

These numbers are staggering considering that even anecdotal research leaves us to believe that we live in a multi-screen world. Consider the following stats, and ask yourself why wouldn’t you include mobile in your online marketing strategy.

  • Over 90% of our interactions with media happen on a smartphone, tablet, PC and TV
  • Smartphones are the most common starting place for online activities, like searching for information or browsing the web
  • There will be one mobile device for every person on earth by 2015

Brands that adopt a mobile mindset will be the winners at the end of the day. By investing in a mobile website or app, or creating a responsive website design that scales to fit different device screens, you can capitalize on the opportunity at hand and truly differentiate yourself from your competitors.

Predicting the influence of mobile on the future is easy – if you say it will happen. How consumers and brands interact, connect and transact via mobile…well, that’s a little tougher to call. But it will happen!

 

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