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The Personal Branding Myth


When the concept of personal branding surfaced a few years ago it seemed logical enough. Enough to stimulate books, blogs and businesses to devote themselves to the concept.

But the premise of a person being a brand is limited to a few individuals whose fame, fortune and enterprise are intertwined around their name or personalities. Oprah, Trump, Kim Kardashian come to mind.

For the rest of the work stiffs in the world spending time or money on developing one’s personal brand is probably a waste.

Think about it for a second. If a brand is defined as a product or characteristic that serves to identify a particular product then how does someone brand themselves?

If what we do for work is our product then how do we characterize our output uniquely? The never leaking or overcharging plumber? The 100% accurate accountant? Not likely.

People are dynamic. Our personalities are characterized by the different roles we take on in response to the range of settings we find ourselves in. Parent, sibling, buddy, mentor, leader, supporter, fixer uper, driver, care-giver are products/services one individual could supply – before noon.

Rather than devoting time or money on developing your personal brand, Thought-Tech recommends investing in yourself. Take a class. Read up on a subject. Branch out your exercise routine. Try eating something you’ve never eaten before. These, plus many more, will make you more dynamic, interesting and interested as well as more valuable to others.

Most brands don’t have dynamic relationships with a range of people. Recognizing that you and your personality are far more desirable than a brand is the first step in leveraging who you are. Go for it!

2 Comments leave one →
  1. 10/21/2012 7:26 pm

    Reblogged this on ISM Group, Inc..

  2. 01/26/2013 10:26 pm

    I would request you to check this out .
    The sequence is learn ,share ,empower and brand.Branding is about being consistent and bringing values to market place. it has nothing to do with trying out new things

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