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Free Nook Trial Is Smart Marketing

07/20/2012

Customers who want to explore digital reading, but aren’t ready to commit to buying an e-reader can now do so through Barnes & Noble’s new Nook for Web service. The service is free and customers need only a PC or Mac browser to access the content. No software download, sign-in or Nook account is required. According to the company, the service will be available this fall (just in time for the holidays) on Internet-enabled tablets, smartphones and other mobile devices.

The bookseller plans to offer 6 bestselling titles as part of the free e-reader trail. Selected books are readable on any browser. No registration required. Download nothing.

On the surface this appears to be a great concept. If Barnes & Noble didn’t target this at seniors I’d be surprised. It strikes me as the perfect transition for many senior citizens to purchase an e-reader. And Barnes & Noble as a bookstore is a less intimidating retail source for seniors than say, an Apple Store or a big box consumer electronics store like Best Buy.

If my theory is correct Barnes & Noble might have really hit it out of the park by having a guest curator select the titles. But who would be best? Who would represent the tastes of the senior population? Since endorsing Obama, Oprah’s cache has dropped, Tom Brokaw is too much of a lefty. Bill Cosby. That’s it! Cosby was voted the all-time #1 TV dad, he’s a senior himself, funny, charming and well-read.

There you have it Barnes & Noble marketing team. Your free idea of the day…compliments of Thought-Tech. Don’t worry, you don’t have to send me a Nook. I have an iPad2 thank you.

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