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Virtual Piggy Payment Is Peace of Mind For Parents

06/27/2012

Back in the day, say 1967, a teen who wanted to buy a new record would pull a wad of bills out of a drawer and ride his bike to the music store. Transaction made. Kid happy. Retailer happy.

In today’s multi-channel world, parents are looking for ways to keep their children from making unwise, unnecessary and even illegal purchases online.

Enter Virtual Piggy. To make an online purchase from a participating merchant, a child selects the Virtual Piggy icon to checkout. The purchase is approved or denied based on the conditions established by the parent in the child’s profile. If the purchase meets the profile and notification conditions, the transaction proceeds to the payment processor. Purchase complete! Kid happy. Retailer happy. Parent happy.

If your retail business sells to teens and pre-teens, Virtual Piggy may be the online tool your business is lacking. Retailers such as apparel, action sports, entertainment, etc. might find real support from parents seeking a way to put bumpers on the world wide web of spending.

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