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Susie’s Lemonade Shows Entrepreneurs Fuel Our Economy


By now you’ve probably seen one of the several Verizon Wireless commercials featuring Susie’s Lemonade.

Susie, aka Lennon Wynn, is a precocious little girl who apparently has more business sense than many CEO’s and certainly nearly all in Washington DC. The series of commercials starts off with little Susie’s Dad giving her his Verizon smartphone to use at her lemonade stand, because it has a calculator. Susie sees the power off her phone and uses it to go big time with lemonade. Smart.

The current spot, called “Going Pink” has Susie expanding her business to include pink lemonade. The correlations to the real world are right on, but the underlying story is what’s most compelling. Going Pink illustrates how entrepreneurs drive the economy. Government doesn’t – that’s been proven.

Breaking Going Pink down:

  • Susie, as the businesses leader, when asking “What’s next?” is able to stay focused and cut out noise like suggestions for chocolate lemonade and Susie’s Lemonade – The Movie. Focus on clearly defined goals is imperative for any entrepreneur (Susie has the drive to grow her business)
  • Susie’s idea of pink lemonade keeps it simple, easier to execute and a proven winner (Susie sees growth in realistic terms)
  • Susie invests in the infrastructure, in this case Verizon tablets, to facilitate the logistical components of her goal (Susie infuses the economy by buying mobile devices – for the expressed purpose of bettering her business)
  • Susie uses the tablets to buy all of farmer Dave’s strawberries (Susie pumps more money into the economy by building a bigger supply chain)
  • Susie’s test marketing is a success (Susie validates her product)
  • Susie buys one. then two pink delivery vans (Pumping more money into the economy at the dealership and local body shop)
  • Susie expands penetration of lemonade at the supermarket (Her investments result in payoff)
  • The grocer sells more Susie’s Lemonade (Susie’s entrepreneurial effort pays off for her company and the economy)
Oversimplified? Perhaps. Susie’s story follows the classic American business template. Have an idea fueled by passion, support it with resources, leverage assets, promote and market it, sell and deliver. If all fall in place, product is sold, people are employed, profits are made and independence is built. Not a bad formula at all.
I’ll be the first to toast Susie with a glass of lemonade. If only we could get her to testify in front of Congress we might see some real progress in getting the country out of this economic funk. Right, Susie?
5 Comments leave one →
  1. Joe permalink
    03/30/2012 9:37 pm

    What sticks in my mind most is the kid at the end without his shirt tucked in.

    • 03/31/2012 8:45 am

      Apparently, Susie’s penchant for suits hasn’t trickled down into a formal business dress code for her team.

      • Eagle Ein permalink
        04/25/2012 1:21 pm

        But he is wearing a tie!

  2. 05/02/2012 3:09 pm

    I have used the Suzie videos to illustrate many economics concepts in my eighth grade classroom. Lemons make up natural resources. Suzie’s helpers are labor, her factory is a factor market, and she is an entrepreneur — all parts of the factors of production and circular flow of the economy. There are many other elements these commercials can teach our young people about business and capitalism.

    • 05/02/2012 3:14 pm

      Glad to hear it, George. In today’s day of mindlessness on TV there are still gems of learning to be discovered. Best wishes with your class!

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