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Do We Really Need Leap Year Sales?

02/29/2012
Leap years are years with 366 days, instead of the usual 365. Leap years are necessary because the actual length of a year is 365.242 days, not 365 days, as commonly stated. Basically, leap years occur every 4 years, and years that are evenly divisible by 4 (2004, for example) have 366 days. This extra day is added to the calendar on February 29th.

However, there is one exception to the leap year rule involving century years, like the year 1900. Since the year is slightly less than 365.25 days long, adding an extra day every 4 years results in about 3 extra days being added over a period of 400 years. For this reason, only 1 out of every 4 century years is considered as a leap year. Century years are only considered as leap years if they are evenly divisible by 400. Therefore, 1700, 1800, 1900 were not leap years, and 2100 will not be a leap year. But 1600 and 2000 were leap years, because those year numbers are evenly divisible by 400.

More than you wanted to know? I thought so.

Leap year is so exciting for marketers because they can have a “Leap Year Sale” but it occurs only once every four years – so it feels like a new idea every time they dust it off. From GoDaddy.com to Virgin Air – leap year sales abound.

Fortunately none have an ad like these two “cowboys” hawking furniture at the last leap year. What exactly are they doing on those little horses?

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