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Texting Is In The Toilet


There’s a good possibility that you are reading this post while multi-tasking. By multi-tasking I mean sitting on the toilet.

A recently released survey of the mobile phone habits of Americans, going where few other surveys care to go, has found that 75 percent of the populace have used their mobile devices while on the toilet. Among those aged 28 to 35, the figure is 91 percent.

The survey of 1,000 people by the marketing agency 11mark found that private contemplation has given way to toilet-time talking, texting, shopping, using apps, or just surfing the Web, by both sexes and most ages.

Among those 65 and older, however, only 47 percent have used their mobile devices on the toilet.

It gets weirder. One-quarter of Americans say they will not go to the bathroom without their devices. While 63 percent have answered calls, 41 percent have called someone else while enthroned. Sixteen percent in the 28-to-35 group, the youngest sample surveyed, have made purchases there. A mere 8 percent of the oldest group have felt such retail urgency. Understandably, given their infrequent chances at privacy, people with children are more likely to talk on the phone than are the childless. Single people are far more likely than the mated to text.

Hope you are sitting down for this: 20 percent of males have at one time joined a conference call from the toilet. Thirteen percent of American women have participated in meetings from the john.

Just to put those last percentages into context that is every fifth male co-worker, and every eighth female colleague. Look around your workplace. Hmmm, I wonder who’s into IT in the toilet?

Clearly this is bad news for magazine publishers and their advertisers. Alternatively, this trend has big time implications for blogs, games and apps. Perhaps lavatory brands like Kohler and ToTo will figure out how to affix charging stations to their porcelain products.

Thanks to Quentin Hardy of the New York Times online for revealing this study (which I read at my desk).

For a terrific infographic, “Toilet Texting; Do You Have a Smartphone Addiction” go to

2 Comments leave one →
  1. 02/17/2012 3:32 pm

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