Skip to content

Brand Building Is Essential – Even When Sales Are Through The Roof

11/02/2011

Yesterday I attended a presentation by a company that grew over 5,000 percent in its first year of operation. Staggering numbers for sure. The business model appears sound. The future looks bright.

Growth on that scale tests operations, cash flow, supply chain, and of course, people. Meteoric growth also puts a brand to the test.

Principles of doing business can be pushed aside in favor of expediency. As many new people are added, especially in rapid succession, passing along the brand torch becomes increasingly difficult.

So in spite of near certain growth it is time for this company to focus on the fundamentals of brand building. A solid brand foundation will go a long way to support the weight and volume of growth percentages in the thousands.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: