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Tony The Tiger Gets A Reprieve


Politicians were planning to take the roar out of Tony the Tiger’s, “They’re GREAT!” But it looks like my buddy Tony the Tiger, the Fruit Loops Tucan and the Lucky Charms Leprechaun just got a reprieve. The Government announced that it is backing off of a plan to get rid of cartoons characters on cereal boxes. Allowing the brand icons from popular cereals to remain untouched is one of the concessions officials say they are likely to make as they work to convince food companies to curb junk food marketing to children.

My post “Marketing Kids Cereals Going On A Diet” brought the proposal, made in April by several government agencies, to light. The proposal intended to “urge” companies to only market foods to children ages 2 through 17 if they are low in fats, sugars and sodium and contain specified healthy ingredients.

Government officials fine-tuning guidelines for marketing food to children say they won’t push the food industry to get rid of colorful cartoon characters on cereal boxes anytime soon.

Brand icons such as Tony are inextricably tied to the product. Removing the icons could cause unrepairable damage to the product. In a world as messed up as ours is today…is it really necessary for the government to be looking to take out Tony the Tiger? I don’t think so.

3 Comments leave one →
  1. Mike Atkin permalink
    10/17/2011 2:30 pm

    Since the namby pamby, wishy washy, tofu broccoli eating chatterers had banished all the great old Looney Tunes cartoons from TV and substituted politically correct pablum, I was just dreading the disappearance of this last, small but fun coterie of colorful characters, Good news for a change.

    • 10/17/2011 3:29 pm

      Righto, Mike! T the T is cool, fun and a great hero to anyone who admires a big tiger.


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