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Privacy Is History Online

06/29/2011

Social media, inexpensive cellphone cameras and free posting of photos and videos online have made the Internet a place where anonymity died.

Women who were online pals of Anthony Weiner learned how quickly Internet users can sniff out all the details of a person’s online life. As did the rioters who set fire to cars and looted stores in Vancouver after the Canuck’s Stanley Cup game 7 loss. Authorities identified most of these boneheads by combing social media sites and matching faces.

This growing “publicness” comes with consequences for commerce and ordinary people’s right to privacy.

For businesses word of mouth has always been the most powerful of influencers. The Internet and social media have changed the definition of word of mouth. Today the good, the bad and the ugly word of mouth comments can be broadcast to the Internet’s 2 billion users.  Be mindful of the new currency online – your reputation. Define yourself by good work, positive relations and consistent behavior and your “webutation” will be a tremendous asset.

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