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Domain Names Like .You Cost Big .Cash

06/21/2011

ICANN, the Internet Corporation for Assigned Names and Numbers, has opened up its standards for top-level domain names. Now it is possible for a law practice to have a domain ending with .law. Or a restaurant to have a domain ending in .goodfood. Pretty cool, eh?

Turns out its pretty pricey too! For $185,000 you can have the domain of your dreams. Yikes!

ICANN is using the high fee and high standards to ensure that only established businesses or entities can purchase the new domain names. They say that web users might know that any website ending in .movie is a legitimate new film from a recognized studio or filmmaker. Perhaps but does that make every independent filmmaker, aspiring college student or new creative mind illegitimate?

ICANN’s move is purely a money-maker. They may find they’ve opened Pandora’s box on this one before they’re .done.

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