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Brand Advocates Work For Your Brand

05/10/2011

Consumers who are brand advocates, meaning they habitually share information about products they use, are far more likely to share product data online than non-advocates, according to research from marketing network BzzAgent. This includes using social media, email, e-commerce websites, and online feedback mechanisms.

Brand advocates are four times (28 percent) as likely as non-advocates (7 percent) to share information about products, brands, sales or stores via online feedback mechanisms than non-advocates. They are also roughly twice as likely to share information via social media (58 percent compared to 27 percent) and e-commerce websites (43 percetn compared to 22 percent). A smaller, but still significant discrepancy exists in the use of email (53 percent compared to 39 percent) for sharing product information.

C’mon folks. This is a no-brainer. Ask your brother-in-law to recommend a plumber and you make the call. See numerous print, hear radio ads, etc. for plumbers…and your at a loss as to who to call when the toilet overflows.

Be good to your customers. Apply the Golden Rule. You’ll garner fans,”likers”, advocates, and ultimately, business/revenue up the guzoo.

It’s not rocket science.

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