Skip to content

Social Media Is Bringing Viewers Back To TV

04/27/2011

TV is going strong right now.

April is a power month for TV. Both genders have much to be drawn to. For guys it’s play-off time in the NBA and NHL. They also have NFL draft coming up plus Major League Baseball. For gals there’s Dancing With The Stars, Idol and the Royal Wedding is a bonus.

According to an article in Advertising Age, “after several years of decline in live tune-in TV – Twitter, Facebook and some mobile startups appear to be luring audiences back to appointment TV. While DVRs unglued us from TV schedules, the desire to tap into the tweets, posts and check-ins in real-time may just bring us back.”

Why do they work so well together? Tweeting and Facebook facilitate real-time chatter about the show. One doesn’t have to wait until the next day to comment around the water cooler.

The article continues, “A whopping 86% of U.S. mobile internet users watch TV with their mobile devices, according to a Nielsen and Yahoo study published in January. Of that set, 40% say they are using the devices for social networking, 33% are using apps and more than half are texting friends and family. On the wired web with PCs and laptops, 60% of Nielsen panelists reported they simultaneously watched TV and surfed the internet at least once in March.”

Converting tweets to ratings is not a slam dunk but it is doable. Integrating commercial spots into the social platform is key to leveraging the interaction of the social crowd as well. These are good challenges for the TV industry to face. I hope they don’t blow it.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: