Skip to content

2012 Consumer Trend: Mobile Payment Will Change Commerce

03/16/2011

In my April 8, 2010 post “No Cash? No Card? There’s An App For That!” I expressed my excitement about using an iPhone app to buy Starbucks’ coffee at any Target locations. After an initial test in a few select markets (Bay Area, Seattle) Target became the next step test location. Since then all Starbucks now accept mobile payments.

I’m predicting that 2012 will be the year of the mobile payment movement.

Mobile payment, if you’re unfamiliar with the concept, is when consumers use their phones, like a credit card, with the help of a special near-field communication (NFC) microchip. Consumers could conceivably leave their wallets at home and pay with the tap of a phone instead.  While mobile commerce (buying stuff from online websites was nearly a $5 billion business in 2010, according to ABI Research estimates…their forecast for 2015 is jaw dropping. Shoppers around the world are expected to spend about $119 billion on goods and services purchased via  mobile phones. That number represents about 8% of the total e-commerce market.

But back to mobile payment, which is yet to take off in the USA.

Not surprisingly Apple has their eye on a “bigger” use for NFC technology.

The maker of the best-selling smartphone in the world—the iPhone 4—and the fourth largest cell phone manufacturer in the world, Apple Inc. reportedly wants to use NFC technology in future iPhone models to allow Apple’s computers to be able to act as terminals for information stored on iPhones. Users would essentially sync their iPhones with their Macintosh computers and then be able to use other Macs as their own after quickly scanning their iPhone via NFC and temporarily transferring their user data to the Mac acting as a terminal. You would be able to login to your computer from anywhere as long as you have the proper iPhone and can find access to a Mac with the ability turned on.

Be prepared for your smartphone to be even more hardworking in the next few months. Once your phone becomes the gateway to purchases and the remote key to your computer you’ll never want to “leave home without it.”

Advertisements
5 Comments leave one →
  1. 10/21/2011 4:50 am

    Rick,
    I’m the founder of Movylo Shop (www.movyloshop.com), a self service mobile commerce solution.
    We have merchants selling all types of goods from diamonds to spare parts of laundry machines to charities accepting donations, via mobile.
    I’d love to get in touch and see your point of view on mobile commerce: it’s not an easy path as it seems.
    And I think that mobile payments will definetely be linked and triggered by m-commerce. First you have to notify me a good deal (I won’t buy anything via mobile if I cna do it later on a PC), then you have to make it easy for me to watch the deal and buy it with mobile payments.
    Thanks
    s.colonna@movyloshop.com

Trackbacks

  1. 2012 Consumer Trend: Mobile Payment Will Change Commerce … | E-Commerce Center
  2. 2012 Consumer Trend: Mobile Payment Will Change Commerce … | E-Commerce Center
  3. Smartphones Can Open Your Wallet To Bad Guys « ThoughtTech – On The Horizon
  4. Debit Card Fees Will Hasten Consumer Trend To Mobile Payment « ThoughtTech – On The Horizon

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: