Skip to content

Digital & Mobile Trends Guide Marketing


comScore Media Metrix puts out invaluable research for anyone interested in or motivated by consumer trends in the online, digital or mobile worlds. Which, most likely, is anyone with a brand, an ad budget or an idea/product/service ready for launch.

Traded on NASDAQ: (SCOR) comScore “measures the digital world to help its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape.”

I find their white papers fascinating. Two recent publications, “2010 US Digital Year in Review” and “2010 US Mobile Year in Review” are must reads for marketers and brand managers.

I especially appreciate the projections comScore makes based upon their research. For example, from the “Digital” review:

Go to comScore today. And even though I’m not a commissioned sales guy, tell ’em, Rick sent you.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: