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Facebook + Hookers = The Perfect Super Bowl Ad Concept

02/09/2011

Dear John,

Columbia University sociology professor, Sudhir Venkatesh, found in a study that 83 percent of prostitutes in New York City have a Facebook page and that, by the end of this year, Facebook will be their No. 1 online medium of recruitment.

If you recall last year Craigslist shut down its adult services section. At the time Craigslist was the place for prostitutes to advertise their services online. By the end of 2011, Facebook will be the “leading online recruitment space” for prostitutes and their clients, says Venkatesh.

Venkatesh also found that about 70 percent of the prostitutes he observed used BlackBerries. The prostitutes told him that BlackBerries aren’t just efficient for corresponding with online clients . . . a BlackBerry makes them look more professional, which helps their image.  About 19 percent had iPhones.

Too bad these findings didn’t come out soon enough for a Groupon Super Bowl spot.

Excerpted from the New York Observer.

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