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3 Reasons Why Your Brand Is Failing At Social Media

01/26/2011

In the past 6 months the big shift in communications/marketing strategies, tactics and channels has left many brands scratching their “heads” wondering how they got left behind.

It’s pretty simple, really:

1. Digital Advertising Has Evolved – it’s no longer just on the pc. Mobile has changed the game. The mobile application marketplace will reach $25 billion by 2015, according to a new report from World Mobile Applications Market, a U.S.-based market research firm. It’s yet another confirmation of the huge worldwide trend that is the proliferation of app stores.

2. Power To The Consumer! From reviews, to “Likes”, local search, mobile coupons – social media is shaping how businesses interact, in real-time, with consumers.

Most small businesses are underserved by the same technologies that have recently given consumers an edge in their local spending habits. Not because of cost. Rather because of lack of knowledge, time or resources.

Your digital footprint matters. Make certain you know what it looks like!

3. Dialogue Is The New Marketing – communication is the dominant consumer use of the internet. Smart brands are using this dialogue to improve customer service, to give incentives to better customers and to IMPROVE THEIR BUSINESS. Take customer dialogue seriously and you’ll observe immediate results.

New customers are the lifeblood of your business. Returning customers are the foundation of profit. Your business will not survive without either group. Connect and thrive. Stand off to the side and…well, it’s not pretty.

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