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UnHappy Meals Are Toyless In SF

11/04/2010

San Francisco’s Board of Supervisors has voted to ban most of McDonald’s Happy Meals as they are now served. This makes San Francisco the first major city to forbid restaurants from offering a free toy with fatty meals.

“We are extremely disappointed with today’s decision. It’s not what our customers want, nor is it something they asked for,” McDonald’s spokeswoman Danya Proud said in a statement.

UnHappy In San Francisco

“Getting a toy with a kid’s meal is just one part of a fun, family experience at McDonald’s,” Proud said.

The San Francisco law would allow toys to be given away with kids’ meals that have less than 600 calories, contain fruits and vegetables, and include beverages without excessive fat or sugar.

I can just envision using the “new” SF Happy Meal as an incentive for getting Bay Area children to clean their room…”OK, if you clean your room I’ll take you McDonald’s for the “Forrest Forager” veggie burger Happy Meal that has the really cool calorie counter or pedometer inside! OK?” Yeah, that’ll work like a charm.

McDonald’s debuted the Happy Meal in the United States in 1979 with toys like the “McDoodler” stencil and the “McWrist” wallet. Modern offerings have included themed items from popular films like “Shrek” or sought-after toys like Transformers, Legos or miniature Ty Beanie Babies.

In 2006, the latest year for which data is available, fast-food companies led by McDonald’s spent more than $520 million on advertising and toys to promote meals for children, according to a U.S. Federal Trade Commission report.

Might as well throw those dollars out the window.

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6 Comments leave one →
  1. 11/04/2010 7:31 am

    Memo to self:Never ever consider moving to, or even visiting SF.

    • 11/04/2010 8:14 am

      Agreed. As Mark Twain said, “The coldest winter I spent, was a summer in San Francisco.”

  2. 11/04/2010 9:11 pm

    What in the heck is “food justice”? And who’s the judge?

    This guy Eric Mar, Supervisor of the board said “We’re part of a
    movement that is moving forward an agenda of food justice.”

    Isn’t government, even if it’s the self-important Board of
    Supervisor’s, stepping on our freedom to choose what we eat?

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