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Announcing The Official Olympic Treat!

09/28/2010

Corporate sponsorship of sporting events, teams, athletes and venues has become so common I rarely notice. However when I learned the 2012 Olympics in London had licenced an “official treat sponsor” it caught my eye.

From YouTube: “This advert was made in the UK, by Cadbury UK with UK agencies. It’s all to promote the fact that Cadbury are the official treat sponsors of the London 2012 Olympics. The aim is to get everyone rediscovering and enjoying playing games together. So very British all round!”

This whole thing, the “So very British all round”, the fact there is an official “treat sponsor” for the 2012 Olympics – all way over my head. I guess that’s because I’m so very American all around.

But the video is pretty darn cool.

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