Skip to content

Emails Incent Consumers To Spend In-Store


This came across my monitor from Retailer Daily yesterday…

Overall, 57% of global consumers say they are more likely to buy a product in a store after receiving a marketing email about it. Thirty-seven percent are less likely to buy and 6% are not affected. In the U.S., 51% of consumers are more likely to make an in-store purchase as a result of a marketing email, with 42% less likely to buy and 4% not affected. Likelihood to buy is significantly higher in Asia-Pacific (65%) and lower in Europe (41%). One in five European consumers (19%) say promotional emails have no impact on their in-store purchase decisions.

To maximize email’s impact on customer likelihood to make in-store purchases capturing customer email addresses at the point of purchase or other interaction – is imperative. Even if incentives for employees is necessary.

Marketers can deploy in-store signage and SMS messaging to send promotional messages to customers who may not be reachable via email.

The take away is simple – online ads, coupons, incentives bring customers with a predisposition to purchase to the store. Gone are the days where newspaper inserts, post cards in the mail or even “tell ’em Rush sent you” on the radio delivers results.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: