Skip to content

Embrace Life – Always Wear Your Seatbelt


An “Embrace Life” video by the Sussex Safer Roads Partnership in the United Kingdom is spreading rapidly online.

It works because:

  • simple production – a refreshing contrast to most beer, auto and mobile phone ads
  • believable talent – can we move on from “Flo” in the Progressive spots
  • straight forward message – right?
  • heavy emotional salience

Posted on Jan. 28, the video generated more than a million views in its first two weeks online and continues to spread.

One of my favorite quotes from Ben Franklin “Well done is better than well said.” That’s definitely the case here.

    No comments yet

    Leave a Reply

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out /  Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out /  Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out /  Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out /  Change )


    Connecting to %s

    %d bloggers like this: