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Audi on a Ski Jump


In 1980 Audi created the all-wheel drives system called Quattro. Overnight Audi became dominant in off-road racing. Audi’s Quattro was a hit in snow country as well.

2010 is the 30-year anniversary of Quattro. The Q5 and Q7’s are terrific alternatives to SUV’s and superior to other “cross-overs”.

Back in 1986 Audi created a stir with this ad. In German fashion the ad is simply called, “AUDI Quattro Ski 1986”. I stumbled on this while researching for an upcoming presentation. I recall seeing this ad on TV and thinking – that IS COOL! It still is.

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