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Grandpa Favre

04/07/2010

Brett Favre, who has yet to decide whether he’ll return for a 20th NFL season, announced on the “Official Website of Brett Favre” Tuesday, that he became a grandfather.

Grandpa Brett Favre

“A grandpa at 40. It almost makes me feel old,” Favre told ESPN.

While Favre is not old by most measures, in the NFL he’s ancient.

The take-away here is: age related demographics are not as clear cut as they once were. When attempting to connect with your target audience it’s important to steer clear of basic demographic decisions.

Always focus on the features and benefits of your product or service. Allow your target audience to insert themselves into that equation.

By doing so you’ll avoid missing, or worse offending, those you intend to connect with.

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