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50 Million Tweets – Where’s the Value?


Twitter recently announced that its content volume has reached 50 million Tweets a day. Many of us are still trying to get a handle on how to best to measure Twitter’s impact, let alone monetize the social media channel.

Tweets Chart

The New York Times, The Austin American-Statesman and The Huffington Post are all experimenting with ways to generate ad dollars using Twitter and Facebook. This new approach, they’re finding, has benefits for both parties: News outlets reap the benefits of cultivating audiences on social networking sites, and advertisers engage in new ways with prospective consumers.

For $300 per day, the advertisers were given one tweet in the morning and one in the afternoon.

Another development is that Twitter is promoting their new location-based feature. “People who choose to add this additional layer of context help make Twitter a richer information network for all of us—location data can make Tweets more useful,” says co-founder Biz Stone.

Many media companies remain quite intrigued by the combination of geo-targeted ads and real-time information that Twitter potentially offers them.

Stay tuned. My money’s on Twitter demonstrating tangible ROI by years’ end.

2 Comments leave one →
  1. 04/02/2010 6:19 am

    How you think when the economic crisis will end? I wish to make statistics of independent opinions!

  2. 04/15/2010 10:11 am

    I’m not an economist but I have an opinion.

    The current economic malaise will not end until consumer confidence returns. And consumer confidence is driven by jobs and opportunity.

    Right now the US is short on both.

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