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Above the Land Mines but Under the Radar


The well-known adage… the larger the marketing budget and effort the worser the movie, came to life today.

The Hurt Locker

The Hurt Locker won big at the Oscar’s Sunday night. Yet most consumers have not heard of the movie, the actors or the director. In a business as big as Hollywood how does this happen? Oddly enough it may have much to do with the films’ genre’. War movies are a tough sell. To America and Hollywood.

Reading The Film Industry Blog offers great insight into how and why war movies often fly under the radar.

I haven’t seen The Hurt Locker – yet. I intend to this weekend. I suspect my dollars will go to fund the research project at Hollywood mega-production company on “War Movie ROI – An Introductory Review”.

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