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“My friend don’t listen to the crowd”

03/02/2010

Jump They Say” is a song by David Bowie from his album Black Tie White Noise. It was released as a first single from the album in March 1993. It is a song about the unfortunate death of Bowie’s half-brother who suffered from depression.

Turning mood into motivation is a marketing art form.

One example is this campaign created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco. From the vantage point of tall office buildings, the message is clearly visible: “don’t jump. careerbuilder.com.”, encouraging those depressed about their job (or lack thereof) not to commit a suicide by jumping off a building. Clearly there’s another way out. CareerBuilder.com, the nations largest job site with over 1.6 million jobs has an option for you.

Campaign for CareerBuilder.com

Next time you feel like jumping…”don’t listen to the crowd”. I’ve got your back!

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