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Go With Your Strengths

03/01/2010

The Vancouver 2010 Olympics finished on a high note with the closing ceremonies on the heels of a hard-fought win by Team Canada over Team USA.

One theme permeated the Vancouver Winter Games. We are Canadians. We’re proud of who we are. We love our country.

I admire the strategy Canada followed in marketing itself throughout the Olympics. Go with your strengths. Don’t try to reinvent yourself in the international spotlight. If that means Mounties front and center, giant inflatable beavers and William Shatner – so be it.

I once heard Canada referred to as the apartment above the party. Inferring the USA was having all the fun while the Canadians hung out waiting for something to happen.

Today the view from the upstairs apartment looks appealing. And the residents? Well they seem pretty cool as well.

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