Don’t know exactly when it happened but I began losing interest in it some time ago.
And then it hit me like a brick…if I’m bored with it, I can only imagine you are too.
875 posts since February 22, 2010. Best day was September 22, 2010 with 1,222 readers of the post ‘iPad With A Cup Holder’ – about the airline industry’s dreadful customer service and desire to shrink seating size.
Fortunately I’ve been blessed with much to do of late and that may play a role – whatever.
I intend to use LinkedIn where I have over 1,000 connections to share my point of view.
If we’re not connected, reach out, tell me you’re a former blog follower…and presto! We’ll be connected!
My email address is firstname.lastname@example.org
Enjoy the rest of summer. I noticed the sky darkened a little after 8 last night. But I love fall – so bring it Mother Nature!
Thanks for listening. Stay inquisitive.
And while the elements are why you’re outdoors you really don’t want them in your boots or car.
For years I’ve kept a simple door mat in the back of my SUV to stand on while getting into waders and boots, change out of hiking boots or put on ski boots in the parking lot. The mat worked pretty well but it brought dirt into the vehicle and was virtually impossible to clean.
Yesterday I threw that old door mat in the trash.
Now I have a Qwick Stand.
Qwick Stand is a brilliant invention. Perhaps in its utter simplicity. Qwick Stand is a tough-as-all get-out water-resistant closed cell foam mat. What’s truly unique about it is that’s if foldable – so if you want to keep the top clean fold it up and it stays clean. Or if you’d prefer Mother Nature’s crud stay out of your vehicle…fold it the other way before stowing it away.
I bought the Qwick Stand off their website. Since then I’ve used it as a foot cleaning platform after fording a snow-melt full stream near Crested Butte and getting in and out of waders at one of my secret holes.
The Qwick Stand comes with a carabiner (not for climbing) that can be fed through the mats grommets in the four corners, which makes for easy carrying or drying.
So if you love Mother Nature, just not the mud and slush and dirt and sand that comes with her – I’d encourage you to look into Qwick Stand.
Built on the assumption of unlimited and cheap natural resources, the ‘take, make and dump’ mindset predominant today has begun to change. The circular economy is the most innovative approach to business consumer relationships seen in decades. While more established in Europe it is gaining traction in the US as well.
JWT’s recent trend report on the circular economy highlights five ways that some businesses are reshaping their operations and relationships with customers.
Selling Temporary Ownership
Dutch denim brand, Mud Jeans, began a scheme last year in which customers pay a monthly fee for jeans, returning them at the end of the lease period (a year is the minimum). Mud then cleans the jeans and makes any necessary repairs before re-leasing them or, if the jeans are beyond repair, recycling them through its denim manufacturer. This way, Mud retains ownership of the raw material, helping to protect the company from volatile cotton prices, while customers can update their wardrobe annually without the sizeable upfront cost.
Second Hand Sales
One of the easiest ways for brands to eliminate waste and participate in the circular economy is to give goods new life in the second-hand market. Patagonia, the outdoor-gear brand, set up the first multi-seller branded store on eBay, enabling customers to list their used Patagonia items. In four US Patagonia stores (Seattle, Palo Alto, Portland and Chicago) customers can trade in old Patagonia goods for store credit. These items are then sold in a Worn Wear section of the shop.
Collecting and Recycling Goods
In the apparel category, European retailers including Puma, H&M and American Eagle Outfitters are partnering with I:CO, a Swiss reuse and recycling firm that sets up collection points in stores for worn textiles and shoes. Customers who contribute get discounts on future purchases.
In a circular economy, broken goods are upgraded or repaired and used for as long as possible rather than tossed out. Handles on Patagonia’s Freewheeler luggage, for instance, have four red screws holding them in place, making it simple for customers trying to repair jammed or broken handles to see which parts to unscrew. Dell and Lenovo design certain computer components for easy removal and replacement, shipping them to customers along with instructions. While these brands lose out in the short-term on a potential new sale, by making repair easier they foster longer-lasting relationships with consumers.
Designing For Endurance
While seemingly a logical concept, it’s likely we’ve all experienced the demise of product endurance replaced by planned obsolescence. Levi Strauss men’s brand Dockers is selling Wellthread, a small capsule collection that’s built to last and to be recycled. Trousers, for example, feature reinforced buttonholes and pockets.
All of this should be good news to consumers who are weary of product that just doesn’t hold up. For retailers and brands the circular economy represents a new path to customer connection and profit.
Today’s consumers are what I call ‘multi-screeners’. We view the world through the screens of our TV’s, computers, tablets and phones. In spite of the massive amount of time we spend staring into all these screens – marketers are still trying to figure out how to advertise online and on our phones. It’s safe to say they’ve not cracked the code.
Of all channels television remains the most favored means of communicating with consumers with nearly 58% of advertising dollars spent on TV. This is interesting because the definition of live TV is changing. More often than not ‘live’ TV has been recorded on a DVR and viewed at a more convenient time. This usually is accompanied by zooming past commercials in order to reduce viewing time. It’s possible TV’s reign as top advertising channel will erode rapidly over the next five years.
I’m bullish on one of the smallest and perhaps most under used non-screen mediums is outdoor mobile. By that I mean vehicles. Cars and trucks are always on the move and can be seen by thousands every day. Using vehicles to advertise your brand or product is smart. Even if your brand does not have its own fleet of vehicles.
Vehicle wraps are essentially temporary tattoo’s for cars and trucks. Outdoor mobile is a great way to stand out 24/7. Take the FedEx truck above. No words. Just an image – that speaks volumes!
I will make two predictions about vehicle wrapping:
- It’s about to explode – now about a $200 million plus business will triple in five years
- It’s about to become a fashion statement for drivers…not advertising, but patterns, ‘textures’ and graphical effects that are next to impossible to obtain with paint.
If you want to make an impression for your brand or yourself – wrap it.